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Київ, Україна
Варшава, Польща
Не зможу бути в жодному
ТЕСТ
1/7
For a brand-new mobile app you need the cheapest subscription purchase cost. Which Meta Ads objective fits best?
Awareness
App Installs
Purchases
Traffic
2/7
Main reason CPM spikes on Black Friday week?
Algorithm reset
Advertiser bid surge
Ad-slot shortage
Users scroll less
3/7
You’re running a Meta ad-set on a 1% look-alike audience, budget is tight and CPA is climbing. Tick ONE lever you’d test first:
Raise bid cap
Expand look-alike size
Switch billing currency
Pause high-frequency creatives
4/7
The company launches advertising in Canada. There are 4 audience segments to choose from. In which of these segments should you expect the lowest CPM (cost per 1000 impressions)?
5,000
50,000
500,000
5,000,000
5/7
Why do advertisers notice a rise in advertising prices before Christmas?
Lack of New Year's creatives
People hardly buy during this period
Increased competition among advertisers
Advertising platforms limit the time of ad impressions during this period
6/7
You attract users to a product with subscription-based monetization. After clicking on the creative, users will be taken to a sales funnel with 10 questions. After completing them, they leave their email and are taken to a payment page where they can choose and pay for a monthly or annual subscription. What should you optimize your advertising campaign for?
Clicks
Completion of 10 questions on the funnel
Leaving an email
Paying for a subscription
7/7
When Alex and John compared their savings, they found out that their savings ratio was 6:5. Then Alex bought a bicycle for $243, and their savings ratio became 3:4. How many dollars did Alex have before he bought the bike?
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